BMW senior vice president of marketing Dr. Dai Lei reporter's interview.
1 11, BMW China the night before the grand New Year's Concert Hall and the blessing ceremony, BMW senior vice president of marketing Dr. Dai Lei, said in an interview to continue on next year's auto market optimistic, the purchase of luxury brands that are less affected, is expected to remain 20% -30% increase.
Q: the purchase of capital that will have what impact on our brand?
A: a little too early to assess the impact now, but we are optimistic, because car ownership in the capital reached 500 million, about 10% each year replacement ratio, which is not in the purchase of the 240,000 inside. In addition, if a change, then most people would consider to go to the higher end, so the impact on the luxury car brand is relatively small.
Q: Do you expect luxury car market this year, what will develop?
A: The luxury car market last year achieved a 70% increase, and the entire car market growth is 30%, this year certainly will not have last year's huge growth, but still I think the luxury car can be maintained at 20% -30% increase. Chinese luxury car market share is now only 5% -7%, the ratio is quite small, Europe and the United States has reached 10% -50%, Chinese luxury car market space is great, I guess the next 3 - 5 years, the share can reach 10%.
Q: This time for the first time published details about the
A: We did not mention the car was developed by BMW Brilliance joint venture company, which was first announced, the car show in the country this year, the future will be in volume production. The car brand is still a BMW, but the core technology and intellectual property rights enjoyed by the joint venture, for which we also increased the strength of local R & D team. In addition, we will try to use the local mass production parts suppliers.
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