China's leap into the lace is the French fashion industry Patras. Bastian, retro shoes, he said was a leap shocked and simple color.
Facts show that China is the leading global fashion up to the people!
do not know what the plug-leap shoes to understand, I think many people saw or through it. Hey
leap
Orlando. Bloom recently appeared in When wearing a dark green jacket big leap, he wearing a pair of shoes.
until October 2005, its fate changed.
Facts show that China is the leading global fashion up to the people!
do not know what the plug-leap shoes to understand, I think many people saw or through it. Hey
New York, starred in Farm (Orlando Bloom) 4 16 debut recording studio in Manhattan Shorts Film . his feet a pair of shoes is particularly striking, it was a by the French Patras. Bastin fashion industry in Europe and America after the acquisition of the ashes of the old and famous brand shoes in China mm ; shoes
type of American culture, they need an energy and Converse brands compete side by side to allow them to when dressed, there is a common feature, are wearing a pair of feet from the China's .
Patras was shocked when he said, with a business vision, he found a manufacturer of shoes leap mm Bowen shoes and Shanghai. talks start in China's challenge, rounds down, get Patras the ; antique fire in a mess.
Patras will leap into the shoes of France, he decided to leap in the alphabet with FEIYUE registered trademarks, and given its new meaning flying forward (forward flight). In the first ad FEIYUE Among Patras designed a man dressed in the Chinese martial FEIYUE silhouette, and in the background coupled with huge text mm Shaolin Kung Fu. soon, the brand began to be concerned about the fashion circle, ELLE is Year in 2006 and 2007 4 carried a report on the FEIYUE. the famous PLAYBOY girl Anna. Nicholas. Smith personally pitched in their behalf, FEIYUE start advertising more frequently appear in the professional sports shoe store in Paris, sold together with the international brands in France, FEIYUE brand shoes with more than 160 retail agents.
In China, people hit it big in Europe for this pair of shoes but do not know. And in Shanghai outskirts of a factory for the foundry FEIYUE, staff found that, in addition to shoes, the shape and pattern changes slightly, but from the assembly with little improvement expected. in their eyes, FEIYUE or foreigners who buy the brand or the Chinese flood street, mixed with perspiration and greasy In Shanghai, its predecessor, the Shanghai rubber shoes of a plant. then and almost manual production lines, it is advertised modern fashion concept. More than 2,000 workers in the contiguous layer of 2 to 3 working in the workshop.
60s of last century to 80 years, the Chinese footwear industry is the bad marks. ; leap are not registered as a trademark, although it is currently in the country also belongs the ownership Bowen shoes, but all over the country with a small workshop in the production of the market price from 12 yuan to 26 yuan per uneven quality. had produced leap . > Chinese-made brand rebirth
FTD in an interview in the current site, Patras, said: generated a lot of difficulties of rebirth. In fact even some martial arts schools in Europe and America have been sold in cheap imitations FEIYUE. change the appearance of shoes, and the production line has been largely dominated by hand. Patras assistant Nicholas lived in Shanghai for 5 years, a representative of the Chinese side of communication, OEM brand to treat, does not allow the slightest defective, every pair of shoes to check every detail clearly. new shoes, to meet the needs of the market in different periods. So FEIYUE lLCP active and Moto777 and cooperation of these established manufacturers have introduced products, the renovation of the fast velocity anomaly.
place in the In fact, only one of many labor protective clothing, can not help eyes shine, as Patras then see the : Many Chinese people are not familiar,UGG boots, it is a pair of red and blue bar with white canvas shoes rubber sole, above a large . now it's prices are still not expensive, at 30 yuan, but it is in France, sold more than 50 euros, has become the darling of fashion magazines reported race.
do you believe?
; This is definitely a challenge Converse (Converse) in the dominant position of the eyes of young fashion, you can wear these shoes feel the feeling of the Chinese people of the Long March. leap shoes, pair in the last century is 60 to 80 years, and leap in the early 80s to wear shoes is noble, every day shoes wiping the very white, a little mud never touched, this love a clean even be considered a leap shoes shoes votes will soon attract the attention of girls. According to one is still insist on wearing shoes of the old memories of a leap: . Makeovers
from a French Patras. Bastin.
Bastian is a designer, artist and brand management expert,bailey UGG boots, is also an old shoe lovers qualifications, he feverishly to collect a variety of shoes, two full big box, including Nike, Adidas and other brands of sports shoes collections still preserved in the house of his parents and grandmother.
2004, the Bastian in Shanghai, his spare time he enrolled in a martial arts study classes, he found a white classmates were wearing red and blue bar of the ; if we find the production of the shoe factories, to buy several pairs at once, perhaps enough to wear in Paris ten years back. br> The two French people do not just think about it, they really act up .2005, they found the leap shoes manufacturers, but the first time to visit is not very smooth. Bastin and Sri Lanka to find Guyana person in charge of the factory, showing a computer sketch of some well-drawn and a simple business plan, put forward leap in shoes to help improve the quality and design and to the international market, but get is questioned by the Chinese side. China that they previously found in the same factory to foreigners, but only want to export a number of shoes.
However, in several rounds of negotiations, Bastian finally made the Chinese representatives also the French people to apply this with suspicion mm double in China to own it on the cheap to 20 yuan, has disappeared from sight for many years, more than 50 euros on the foreign sales (collectively, more than 500 yuan),cheap UGG boots, how is this possible?
sell Chinese culture
leap shoes manufacturer in China can not achieve the things that actually come true in France, and now the Champs Elysees in Paris Street, the famous sporting goods store Quarterback, the famous market square Forumdeshalles city and bustling commercial district of Osman and Lafayette, in Paris next spring in a large fashion stores Citadium, this rebirth of the leap has been put in the shoes a conspicuous place the shelf.
success in the negotiations the Chinese side, the company began production from Bastian design shoes, shoes like the final round has experienced numerous changes, experienced a rebirth of the leap from the whole to the details completely different: shape a more sophisticated fashion, fabric texture better, and revised the original designed to be more beautiful. In addition, each section also has a name shoes to enhance his or her personality, such as trying to attract female consumers, a pair of pink model, which was named and Sri Lanka Guyana on the requirements of manufacturers is:
shoes when Bastian brought to France after the leap, he gives new meaning to the brand mm
flyingforward (forward flight). He and his team know that to be the best marketing, must The legend of the Chinese old brand this very strange story to listen to European consumers, such as a long history of several decades, such as private practice as a Shaolin monk shoes so special and so on. So in the sales leap shoes website there have been such a historical story, the first ad in the leap which, Bastian designed a man wearing a leap shoes silhouette of Chinese martial arts, and in the background coupled with huge text mm Shaolin Kung Fu. these historical stories, and advertising is not only attracted a lot of media coverage, but also to move vendors heart leap shoes listed in the first week in France, there are about 10 retail stores to join the ranks of shoes, two weeks after the leap to put on the sixteen seven store shelves.
leap now online point of sale, the reporter saw a lot of style leap shoes, the basic white canvas shoes, red and blue sold 50 euros Article leap, leap high canvas shoes to help sell 59 euros to improve version of the leather texture to sell 75 euros, and in addition to white, there are black green and so on. Bastian main problem they face is not abundant capital, not only had refused to cooperate because manufacturers, but also they have been surface of difficulties. However, the shortage of funds but they also take the initiative to try to both cost-effective, but also for their own brand marketing strategy: the establishment of retail channels, but also to open online store; model by a circle of friends to act as volunteers Instead, the natural interpretation of the young people that sense of fashion; and a number of artists to design limited edition release, when the artists making TV commercials wearing shoes when the leap, virtually become its good publicity.
fear of being fake frankly to the Ye Qizheng said he accepted an interview with China's domestic media have concerns, do not want too many people know that domestic leap is re-shaping of foreign brands, for fear it will lead to many Chinese factories producing fake products to low-quality leap in the creation of the brand.
Bastian did not eliminate the concerns still remain, in reply to product-related interviews, because he was afraid of product counterfeiting. He said: I do not want to do much leap shoes on reports that the Chinese brand of shoes in Europe leap a hit, when to see this message, Ye Qizheng feel very surprised, he did not think the old domestic brands went out, and from foreigners in sales. So he found Bastian e-mail address, wrote him a message, make requests for an interview.
China because it is the first contact of the media, so Bastian wrote back very quickly, but also answered some questions He told Ye Qizheng, when he first saw the leap shoes, I felt this is really a tone, and feel that this pair of shoes was strange, is the original, so have the shoes to the French idea. < br> When Ye Qizheng understand that domestic partners expressed the hope that when Bastian said: implementation, Bastian revealed only when the Chinese side and his negotiating a young man.
wearing shoes
Ye Qizheng leap learned Bastian's staff are not many. According to reports, the core of their company four members: Bastian, 36, responsible for marketing and brand development; Slovakia Guyana, 27 years old, financial management and international sales; Ji Jialun, 28 year-old Chinese boy, in charge of production and technology; and 28-year-old Clement . they do not have regular meetings the company, mainly through e-mail to express their ideas briefly, if we all replied Sri Lanka will be bleary-eyed Guyana complained: , Bastian that this is the prevailing market trends, and Ji Jialun that the client has not completely familiar with the leap in shoe leather models released too early. The dispute continued for several months, facts have proven that sales is not very good,Discount UGG boots, just in time to stop the.
Bastian is now three times a year to China, in that his May 2007 message to go to China, Ye Qizheng made to meet the requirements. to meet the same day, Bastian wearing a leap logo shoes, but Ye Qizheng noticed that the longer a leap shoes actually looked like, and it is white, leather texture, style sports shoes. According to reports, Bastian leap now wears shoes, his favorite store in those big and small turn, and consumers who like to leap shoes to make friends and get the most direct feedback. One time at a cafe, a leap in the same shoes, the girl wearing that he is the brand's designer, and he excitedly talked for an hour. Bastian said: shoes history, highlighting China's taste. However, he leaps for the promotion of the brand is still very cautious, Some martial arts schools in Europe and America have been sold in cheap fake leap.
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